Technical SEO
The foundations: a site Google can crawl, index and trust.
- Technical audit and fixes
- Speed and Core Web Vitals
- Indexing, sitemaps and redirects
- Search Console and Bing set up
- Home
- SEO Melbourne
SEO & AI search · Melbourne
SEO in Melbourne, for Google and AI search.
Local SEO and AI search visibility for Melbourne businesses. We fix the technical foundations, build the pages your customers actually search for, and structure your business so Google, ChatGPT, Perplexity and Gemini can find it and recommend it.
Free, no obligation. A written quote within two business days.
- SEO setup
- From $350
- Monthly SEO
- From $890 a month
- Covers
- Google, Maps, Bing and AI answers
- Reporting
- Monthly, in plain English
Our approach
Search has changed. Your SEO should too.
People still search Google, but many now ask ChatGPT, Gemini or Perplexity first, and Google itself answers more questions with AI Overviews. Those answers are built from websites that are clear, well structured and trusted.
Our SEO covers both. Classic SEO: fast, indexable pages, one page for each service and area, a well-kept Google Business Profile, reviews and links. Answer engine optimisation: answer-first content, structured data, llms.txt and crawler rules, so AI assistants can understand and cite your business accurately.
No vague promises and no lock-in. You see what we did each month, where you rank, which pages bring enquiries and where AI assistants mention you.
Sound familiar?
Signs your SEO needs work.
Every one of these can be measured, and most can be fixed.
- 01
Not in the map pack
Competitors show up on Google Maps for your services and suburbs. You do not.
- 02
Only ranking for your name
People who already know you find you. People looking for what you do find someone else.
- 03
Pages not indexed
Pages missing from Google entirely because of technical issues nobody has spotted.
- 04
Traffic without enquiries
Visitors arrive on the wrong pages, or leave because the page does not answer their question.
- 05
AI assistants skip you
Ask ChatGPT or Gemini for a business like yours in Melbourne, and you are not mentioned.
- 06
Paying for every click
Google Ads bring in all the leads, and they stop the day the budget does.
What we do
Three layers of search visibility.
Most businesses need all three. We start with whichever is holding you back most.
Local SEO
Getting found for your services in your suburbs and on Google Maps.
- Google Business Profile optimised
- Service and location pages
- Local citations and directories
- Review strategy
AI search
Being understood, cited and recommended by AI assistants.
- Answer-first content
- Organisation, service and FAQ schema
- llms.txt and AI crawler rules
- AI citation tracking
How we work
What every SEO engagement includes.
Clear actions, clear reporting, no jargon.
- 01
Technical audit
A crawl of the whole site for errors, slow pages, duplicates and indexing problems.
- 02
Keyword research
The searches your customers actually use, by service, suburb and intent.
- 03
Schema markup
Structured data for your business, services, prices, reviews and FAQs.
- 04
Google Business Profile
Categories, services, photos and posts set up to win local searches.
- 05
Content
Pages and articles written to answer real questions and rank for real searches.
- 06
Reporting
Rankings, traffic, enquiries and AI mentions, reported monthly in plain English.
SEO and AI search
SEO and answer engine optimisation, side by side.
The same foundations serve both. The difference is in how content is written and structured.
| Classic SEO | Answer engine optimisation | |
|---|---|---|
| Goal | Rank in Google and Bing results | Be cited in AI answers and overviews |
| Where you appear | Search results and Google Maps | ChatGPT, Gemini, Perplexity, AI Overviews |
| What matters most | Relevance, links, reviews, speed | Clear answers, structure, trusted facts |
| Key tools | Search Console, Business Profile | Schema, llms.txt, crawler access |
| Measured by | Rankings, clicks, enquiries | Citations and brand mentions |
Pricing
Clear starting points, fixed before work starts.
Setup is a one-off fee. Monthly plans run month to month. Prices exclude GST.
Essential
From$350
For a site that has never been set up properly for search.
- Technical audit and fixes
- Search Console and GA4 setup
- Schema markup for your business
- Google Business Profile optimisation
- llms.txt and AI crawler rules
Signature
Most chosenFrom$890/mo
For a business that wants to climb and stay there.
- Everything in Essential
- Keyword and competitor tracking
- Two optimised pages or articles a month
- Answer-first content for AI search
- Monthly ranking and AI citation report
Flagship
Priced to scopeCustom quote
For competitive categories and multi-location businesses.
- Everything in Signature
- Four content pieces a month
- Location pages and local SEO
- Digital PR and citation building
- Quarterly strategy session
How it works
From first call to launch, in four steps.
Everything agreed in writing, with the price fixed before work starts.
- 01
Audit
A full technical and competitor review, with the problems ranked by impact.
- 02
Fix
Technical issues, schema, Business Profile and tracking set up properly.
- 03
Build
New and improved pages for the services and suburbs that bring work.
- 04
Grow
Content, reviews and links each month, with a plain-English report.
Where we work
SEO for businesses across Melbourne.
Local SEO for Melbourne suburbs and regional Victoria, plus national SEO for businesses that sell Australia-wide.
- Melbourne CBD
- Southbank
- Docklands
- North Melbourne
- Carlton
- Fitzroy
- Collingwood
- Richmond
- South Yarra
- St Kilda
- Brunswick
- Preston
- Coburg
- Northcote
- Footscray
- Essendon
- Hawthorn
- Camberwell
- Box Hill
- Doncaster
- Glen Waverley
- Clayton
- Dandenong
- Frankston
- Werribee
- Point Cook
- Craigieburn
- Epping
- Ringwood
- Boronia
- Geelong
- Ballarat
- Bendigo
- and across Australia
Common questions
What people ask before they start.
Anything not covered here, send it through and we will answer it properly.
How much does SEO cost in Melbourne?
A one-off SEO setup starts from $350 and covers a technical audit and fixes, Search Console, schema markup and Google Business Profile. Monthly SEO with content, tracking and reporting starts from $890 a month. Competitive and multi-location campaigns are quoted to scope. Prices exclude GST.
How long does SEO take to work?
Technical fixes and Google Business Profile changes often show results within weeks. Ranking for local service and suburb searches usually takes three to six months. Competitive Melbourne-wide terms can take six to twelve months.
Do you guarantee first-page rankings?
No, and you should be wary of anyone who does. Nobody controls Google’s results. We commit to the work, show you exactly what was done each month, and report honestly on rankings, traffic and enquiries.
What is local SEO?
Local SEO is getting found for searches with a place in them, like a service plus a suburb, or searches near me. It relies on your Google Business Profile, reviews, location pages and consistent business details across the web.
What is answer engine optimisation?
Answer engine optimisation, also called AEO or generative engine optimisation, makes your business easy for AI assistants like ChatGPT, Gemini and Perplexity to understand and cite. It uses clear question-and-answer content, structured data, llms.txt and crawler access rules.
Do I need a Google Business Profile?
For local searches, yes. It is what puts you on Google Maps and in the map pack, and reviews on it are one of the strongest local ranking signals. Service-area businesses without a shopfront can still have one.
Is there a lock-in contract?
No. Monthly SEO runs month to month. We would rather keep you because the reports show progress.
Can you do SEO on a website you did not build?
Yes. We work on WordPress, Shopify, Squarespace, Wix and custom sites. Where the platform itself is holding you back, we will say so plainly.
See where you stand in search.
Send us your website. We will check technical SEO, local visibility and how AI assistants describe you, and send back a plain-English report with the fixes ranked by impact.